Runaway Bay is renowned for its powdery almost five kilometre long white sand beach which is less crowded than the neighbouring Ocho Rios. The two best beaches are Paradise Beach and Cardiffall Public Beach; both wide, clean, white sand beaches with relatively calm, blue waters. Runaway Bay offers some of the best snorkeling in Jamaica with reefs close to the shore and teeming with marine life.
The appeal of Runaway Beach is its serene and laidback atmosphere, unlike its neighbouring beach town, Ochos Rios. However, the two towns do share many of the same attractions such as Dunn's Rivers Fall, a stunning waterfall that cascades right to the beach. Attractions unique to Runaway Bay include Columbus Park Museum, a small, open air museum that provides the opportunity to walk amidst a large collection of exhibits, Seville Great House, an exhibit of five centuries worth of Jamaican history and the Bob Marley Center and Museum, which celebrates the life of this influential artist. It is located at the little hamlet Nine Niles, the village where Marley was born, grew up and eventually buried.
Runaway Bay also features water sports, horseback riding, golf and many beach related activities. For those seeking a vacation destination that affords true relaxation and the opportunity to escape the business of life, Runaway Bay is the ideal location.